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Why “Artificial” Materials are Great for Design

[vc_row][vc_column width="2/3"][vc_single_image image="9549" img_size="full" alignment="center"][/vc_column][vc_column width="1/3"][vc_empty_space][vc_column_text]There is a dichotomy within architectural design that conventionally sees natural materials - wood, patinated metals, and even paint - as good and possessing inherent beauty, whereas synthetic materials do not. The reason designers often regard the faux negatively is largely...

May: Awards & Honors

[vc_row][vc_column][vc_column_text]May was an exciting month for Pure + FreeForm projects, with 3 separate projects, all in Manhattan, from 2019 earning recognition from some of the top voices in architecture and design. See the details and honors below![/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="9047" img_size="full"][vc_empty_space][/vc_column][vc_column width="1/2"][vc_column_text]55 Hudson Yards – AIA...

Fire Prevention in Design with ASTM E84

[vc_row][vc_column][vc_column_text]Building fires have marked some of the most tragic events in world history. From the long-ago street fires in Chicago to a more recent example at Grenfell Tower in London, fire continues to shape the ways we build and thus, the ways we design. And...

Specifications: The intersection of beauty and performance

[vc_row][vc_column][vc_column_text]The right materials can be hard to find, and even harder to specify. Why? Generally, there is little correlation between beauty and performance. Attractive materials can be expensive to source and install or are wholly unsustainable from their inception to the end of the product life...

Colorful Metals in Design

[vc_row][vc_column][vc_empty_space][vc_column_text]Color is a universal, visual language. Studies have shown people across the world, in varied cultures, genders, and ages, have shared ideas about color connotations and the moods associated with different colors. Red can be perceived as fiery and passionate, while green is often considered...

Mortarr | Beyond the Showroom

[vc_row][vc_column][vc_column_text]Pure + FreeForm recently chatted with the team at Mortarr, an Albert Lea, MN based company connecting manufacturers and designers. The feature, "Beyond the Showroom" spills some behind the scenes details of the company's work on Squarespace HQ in NYC, Expensify's Portland office renovation, and...

An Apology to Silver Metals

[vc_row][vc_column][vc_column_text] Grey paint can never replace you. We're bringing silver back. [/vc_column_text][vc_empty_space][vc_column_text]Silver metals typically signify natural materials and alloys such as stainless, zinc, and nickel, whose usage in design dates back to 18th century Europe. In the United States, Zinc was first used in the 1820's for roofing...

Mortarr | Brand Envy

We've got brand envy! Two Pure + FreeForm projects were recently featured in the "Brand Envy" article by Mortarr, Squarespace HQ in NYC by A+I and PayPal by Habitec Architecture in San Jose, CA. Check out the features here or check us out on Mortarr!...

Bringing Design to Life: From Finishes to Panels

[vc_row][vc_column][vc_column_text]Visual interest in design often extends past the colors and patterns of the materials into their applications. Whether interior or exterior, designers know walls are not meant to simply enclose a space, but should add ambiance, elegance, and meaning  with colors and textures. While our finishes...