The concept of site-specific design is not novel to the A&D community. Design that calls upon the relevance of location is vital to creating meaningful spaces. When positioned via materials, site-specific architecture can be physical or metaphysical.

CAN ULC-S102 is a comparative measurement of flame spread and smoke development of a given material. The results of the material are compared with fiber-cement board and natural red oak, two materials which have become the standards. The testing helps

Choosing the appearance of a ceiling is only part of their design equation. Performance and functionality are paramount to meeting the different needs of different spaces. Start by considering answers to the following questions:

MetaMetal has arrived. A foray into experiential design, MetaMetal instills inspiration, creativity, and imagination into spaces with vibrant colors and lively patterns that break the boundaries of metal. Our latest collection focuses on the intersectional qualities of materials – color,

MetaMetal has arrived. A foray into experiential design, MetaMetal instills inspiration, creativity, and imagination into spaces with vibrant colors and lively patterns that break the boundaries of metal. Our latest collection focuses on the intersectional qualities of materials - color, texture,

Weathered and aged metals are often desired for their warm, rich tones and surface textures. Architectural rust is no exception, but there are often concerns with decomposition, weight, and changes in color.

From finishes to fabrication, there’s a lot to understand with exterior rain screen systems. With all Pure + FreeForm systems offering the same performance benefits – AAMA 2605 Superior Exterior Durability, Class A Fire Rating, VOC and Red List Free

Awards; Specular: Metal Construction News, Reader’s Choice Award – Winner

As we wrap up another great year, we’d like to thank our customers, partners, and friends across the industry for your continued support of Pure + FreeForm. We believe in materials that reflect tradition, texture, scale, purpose and place, not

The aim of the project was to demonstrate how an existing building could be renovated to provide a new amenity space for commercial tenants. “The overarching goal was for the space to be an unexpected and inviting destination that would

Woodgrains, warm and familiar, are a design staple. Far from lacquered 70’s wall paneling and cheap vinyl, advances in surfacing technology have allowed wood-like products to maintain their relevance while offering a plethora of new applications. Whether choosing or designing

Specular won a Planet Positive Award in the Surfaces, Tiles, and Materials category. The award, by Metropolis Magazine, “recognizes the most creative projects and products from around the world that benefit people and planet.”

Graphic. Symbolic. Dramatic. Ornate. The possibilities with patterned metal are nearly endless. When designing custom patterns, we love exploring the limits of what architectural metals can be and mean by reinterpreting familiar tones and textures – such as blackened steels,

What elements of design impact the way metal surfaces receive light? Texture, gloss, and the panel profile itself. A lot of visual interest can be achieved via the shadow lines and glint created by corrugations as they interact with light,

Custom interior finishes focus on the intersection between craft and design, breaking away from the banal to create something meaningful and beautiful. Because we experience interior spaces so intimately, color, texture, and gloss all play a significant role in our

Often the unsung heroes of buildings, soffits are, at their core, a functional and critical building element. With so many materials available today, what should be considered when designing or choosing a soffit material? We developed four major considerations to

No longer just industrial or ornate, modern finishes are changing what was previously possible with interior metal cladding. Taking on modern interpretations of iron rust and white glazed terracotta with textured topcoats, Akoya and Serra represent this new future of

While we believe all metals are beautiful in their classical forms, Robert Venturi once said, “Blatant simplification means bland architecture.” Metal can be much more than rust, blackened steel, or stainless, stepping outside the normal metal color chart to offer

Historically, building elements that transition from exterior to interior have been a pain point for designers. Soffits, walls, ceilings, canopies, and entryways have had their designs sacrificed in the name of performance, or vice-versa. Materials seem to focus on interior

Materiality has increasingly become a major part of brand storytelling and identity positioning via storefronts through the use of color, finishes, and textures. Because curated facades provide a memorable first impression for customers and help define company culture for employees,

One of the challenges of any project is creating an acute relationship between a variety of materials. With the increased mechanization in material creation, as well as a decrease in artisans and natural materials, design now faces a period of

We have always believed in the importance of creating project-specific, considered surfaces rather than working from predetermined finishes; even small details can offer context and meaning. When working on a project driven finish, understanding the following are essential in creating

We were founded on the belief that custom, site-specific design should be accessible to all projects. Unlike the traditional “system centric” model of manufacturers that focus on systems before surfaces, our design process allows for both small batch and large-scale

We are now on Source (virtually) and in the Source library (physically)! Check us out on Source, where you can meet your local rep, order samples, see all our performance and sustainability information, and more. You can also visit the

Two of our collections were recognized for their innovative and sustainable qualities, last month. Our 2018 collection, Super Metal Future features our Crystal Basecoat surfacing technology, while Specular, released in 2020, features new texture technology and diffusive surfaces. Mount Si

The design capabilities associated with metal ceilings have grown substantially over the past decade, largely due to the amazing versatility, sustainability, and performance of aluminum.

Just 2 months past its official release, Specular is already making headlines as a crowd favorite. The interior and exterior grade collection offers physical textures and beautiful diffusive surfaces not previously available in the market. Check out which A&D industry

Did you catch Pure + FreeForm in your favorite design mag? Check out some of our October press features!

One of the true limitations of metal paints and coatings is the inability to truly capture the romantic and dynamic movement of light off metal. But a new surfacing technology is allowing design to embrace the innate glamour of metal’s

We’re always honored to see our projects and materials in some of the top architecture and design magazines in the country and in the world. Here’s where you probably found us in September!

Our Brass and Bronze series recently won a Best of Products Award from The Architect’s Newspaper in the Finishes + Surfaces – Paint & Coating category!

Specular is featured in Metropolis Magazine, covering the collection highlights, sustainability, and one designer’s thoughts on the benefits of designing custom materials with us. Read more online!

Industrial yet refined, versatile yet significant, it’s easy to understand why blackened steel is currently in high demand for commercial and residential applications. Natural blackened steel carries a multitude of shades, textures, and patinas that allow the material to be

Specular has hit the news! Check out our press features from August on our new collection.

August was a great month for recognition of our projects and products! We wanted to take a second to extend our thanks to those who voted for us in the popular choice categories and the judges who selected us as

Aluminum is a sustainable solution for cladding that has a minimal environmental impact. Our decorative printed metal is an eco-friendly product for its minimalist manufacturing process. With a variety of LEED credits available, listed below, Pure + FreeForm materials offer

The Hilton hotel in Rochester, MN was recently covered by Metal Architecture discussing the custom finish that was used on the building facade, installed and fabricated by M.G. McGrath.

While most of our daily lives has felt like it has slowed down over the past few months, things have been ramping up at Pure + FreeForm! Over the past few months, we were able to have 3 additional ASTM

Light plays a vital role in the way we experience architecture, bridging the gap between perception and the spaces we inhabit. Illumination defines color, texture, and depth, enhancing our comprehension of context, place, and space. Consequently, the manipulation of texture,

June was a big month for Pure + FreeForm with the launch of our technical documents on our ceiling systems and wall systems pages as well as our first virtually hosted open lunch & learn! If you missed our first

Metal panels include 2 major parts, the substrate and the finish. While the finish color itself might be the seemingly most important feature of the panel, it actually is not. Nearly any hue, pattern, gloss, or texture can be achieved

There is a dichotomy within architectural design that conventionally sees natural materials – wood, patinated metals, and even paint – as good and possessing inherent beauty, whereas synthetic materials do not.

May was an exciting month for Pure + FreeForm projects, with 3 separate projects, all in Manhattan, from 2019 earning recognition from some of the top voices in architecture and design. See the details and honors below!

Building fires have marked some of the most tragic events in world history. From the long-ago street fires in Chicago to a more recent example at Grenfell Tower in London, fire continues to shape the ways we build and thus,

The right materials can be hard to find, and even harder to specify. Why? Generally, there is little correlation between beauty and performance. Attractive materials can be expensive to source and install or are wholly unsustainable from their inception to

Color is a universal, visual language. Studies have shown people across the world, in varied cultures, genders, and ages, have shared ideas about color connotations and the moods associated with different colors. Red can be perceived as fiery and passionate,

Pure + FreeForm recently chatted with the team at Mortarr, an Albert Lea, MN based company connecting manufacturers and designers. The feature, “Beyond the Showroom” spills some behind the scenes details of the company’s work on Squarespace HQ in NYC,

Silver metals typically signify natural materials and alloys such as stainless, zinc, and nickel, whose usage in design dates back to 18th century Europe. In the United States, Zinc was first used in the 1820’s for roofing systems and Nickel

We've got brand envy! Two Pure + FreeForm projects were recently featured in the "Brand Envy" article by Mortarr, Squarespace HQ in NYC by A+I and PayPal by Habitec Architecture in San Jose, CA. Check out the features here or

Visual interest in design often extends past the colors and patterns of the materials into their applications. Whether interior or exterior, designers know walls are not meant to simply enclose a space, but should add ambiance, elegance, and meaning

Bexar County Public Works, completed in 2019, was featured in the January issue of Metal Architecture. The project features several metals on the building in several unique applications. Our scope included the window surround of the front perforated window in

Bronze is often architecturally misrepresented as generic term for a dark, brown metals. True bronze is an alloy of copper and tin, whereas most “bronze” seen in commercial usage is an alloy of copper and zinc, making it brass and

The Chameleon Collection x Marcel Wanders studio for interiors was selected as a 2019 Record Product. The collection, originally intended for exteriors, now is available for interior usage. The finishes change with light and angle of interaction, offering endless opportunities

Nomad Steel was honored as the Editors’ Choice in the 2019 Record Product Awards in the Building Envelope category. The finish was installed in a slab edge form for Moxy Chelsea in New York City. In addition to its beauty,

2019 was a profound year for Pure + FreeForm. Landmark projects such as Chase Center, Moxy Chelsea, REI Spring District, 108 Chambers, and multiple scopes at Hudson Yards in NYC, prove both the power and beauty of purposeful design.

1000 Maine Avenue, designed by KPF and FOX Architects, won a 2019 Best of Design Award from Architect’s Newspaper in the Commercial – Office category. The project is a mixed-use building in Washington DC, featuring office and retail space. Our

108 Chambers was honored as the winner of the 2019 Building & Roofing Awards in the New Metal Walls category. The project design, by Woods Bagot, features an asymmetrical spandrel shape, a featured part of the building, surrounding the façade

Moxy Chelsea was featured in the Hospitality Focus of the November, 2019 issue of Metal Construction News. The project, designed by Stonehill and Taylor Architects PC, features the finish Nomad Steel in a slab edge form on 33 floors of

Traditional interior metals have been defined by either natural surfaces and materials or paint, neither of which are truly relevant to most projects and offer little variety in appearance from one project to the next. Designers today need the ability

The Architect's Newspaper featured the highly anticipated 25 Kent in the May 2019 issue. The project features Pure + FreeForm 'blackened steel' on the windows and on the walls and ceiling of the semi-interior entryway. Read more on the project

Expensify Headquarters in Portland, OR was honored with the Metal Architecture Design Award for Interiors. The project features the finish, Hampton Brass, on the walls and in millwork throughout the building. This award comes in succession with a long list of

"As Pure+FreeForm’s Geoffrey Hahn tells it, new technologies have created a new materials approach, one far more creative and collaborative." Our Creative Director, Geoff Hahn, sat down with the team at Surface Magazine to talk about our past, our present, and

Design is often defined as the substitution of the natural with the artificial with the assistance of technology. Understandably, the digital is not always preferable to the analog, but there are many design situations where both performance and design direction

The custom Variegated Zebra Honed "Limestone" finish was honored in the 2019 Best of Products awards in the Finishes + Surfaces - Outdoor category. The finish was developed custom for this project in collaboration with HGA and can be seen

Weathering steel, corten, and rusted steel are all generalized names attributed to an alloy frequently seen in sculptural art, such as the works of Richard Serra or Beverly Pepper. Its usage in premium design is due to its warm, rich

As metal endures as one of the most important materials for interior and exterior work, a new semiotic future in expressing identity and beauty in metals is needed, transcending embellishments and the mundane. Our goal with The Chameleon Collection, designed

The Super Metal Future Collection, designed by Pure + FreeForm's Geoff Hahn, was chosen as the 2019 winner in the Architizer A+Awards in the Building Envelope & Cladding category. See a full list of winners here.

AN Interior featured the exclusive release of The Chameleon Collection x Marcel Wanders studio for interiors in the July 2019 issue. Read the full editorial here.

One of the major concerns with painted or printed materials is creating beauty and texture without tiling, repetition or, the antithesis, being so flat there is no real visual interest to speak of. Distinct designs tend to have distinct patterns

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The Expensify Headquarters in Portland, OR was honored with the Refurbishment in Architecture Award by ArchDaily. The office was renovated from its former glory as a bank into the new Expensify Headquarters. The project features the finish, Hampton Brass, on

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Blackened steel has recently become a generic term for black metal, largely due to the huge amount of black painted metal in the market as well as the increasing demand for industrial finishes. True steel, blackened and treated, can range

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The Diner at Ventura Centrale won the 2019 Frame Award for Trade Fair Stand of the Year. The project features 2 finishes by Pure + FreeForm, Specter and Frozen Titanium, used on the interior walls and in millwork. The project

The Portland Japanese Garden Culture Center by Kengo Kuma & Associates was recognized for Sustainability in the 2019 Surface Design Awards, winning the Sustainable Exterior Surface category. The project features Pure + FreeForm's Celeste Stone on the roofs of the

The ADIDAS Brand Flagship store won the Retail Store Design Award as part of the MAPC Awards. The project features the Pure + FreeForm finish, Urban Cement, on the exterior and interior walls.  The project was designed by Gensler and

Metal Architecture featured the City Market, Onion River Co-Op in the January 2019 issue. The project features a custom, graphic finish on the exterior wall panels with contextual purpose to the Co-Op's location and history. Read the full feature here.

The Diner at Ventura Centrale was recognized by the Milan Design Week team for Best Engagement. The win comes as a collaborative effort between Pure + FreeForm, LAB at Rockwell Group, Surface, and 2x4. The project features 2 finishes by

The Chameleon Collection, designed in collaboration with Marcel Wanders studio, won the 2018 Architizer A+Award for Cladding & Building Envelopes.

The Super Metal Future Collection, designed by Pure + FreeForm's Geoff Hahn, was named the Record Product of the Year in the Building Envelope category by Architectural Record. See the full list of 2018 winners here. 

The Expensify Office in Portland, OR by ZGF was featured in the "Behind the Building" series by Architizer in Sept 2018. Read more on the project and how the design team chose Hampton Brass on the interior walls.

The Expensify Headquarters was featured in the Sept 2018 issue of Architectual Record. The project, by ZGF, features Pure + FreeForm Hampton Brass paneling on the interior walls and in millwork. Read more on the project design process here. 

The National Museum of Afrian American History & Culture at the Smithsonian in Washington, D.C. was the People's Choice winner in the 2018 AZ Awards by Azure. The project features the finish, Emerald Copper, on the ceiling system in the

The Architect's Newspaper chose the Expensify office as the winner of the Interiors - Workplace category for the 2018 Best of Design Awards. The project, designed by ZGF Architects, features Hampton Brass on the interior walls and used in millwork

The Expensify office in Portland, OR was chosen as "Best of Year" for Mid-Size Tech Offices in the 2018 Interior Design Awards. The project, designed by ZGF Architects, features Hampton Brass on the interior walls and used in millwork throughout

IIDA chose the Expensify Portland, OR office as the Jurior's Choice for their 2018 awards. In addition, the same project was also chosen as the winner for the "Best in Corporate" category. The project, designed by ZGF Architects, features Hampton

The Portland, OR Expensify office was named the winner of the Interior Design/Commercial category for the 2018 GRAY Awards by GRAY Magazine. The project, designed by ZGF Architects, features Hampton Brass on the interior walls and used in millwork throughout

The Portland, OR Expensify office was named "Best Project / Project of the Year" in the Interiors category by ENR Northwest. The project, designed by ZGF Architects, features Hampton Brass on the interior walls and used in millwork throughout the

The Architect's Newspaper featured Hennepin County Medical Center (HCMC) in it's February 2018 issue. The facade features 3 finishes in 2mm aluminum  by Pure + FreeForm, Autumn Rust Dark, Autumn Rust Medium, Autumn Rust Light. The project is unique in its usage of color field patterning. In

The release of The Chameleon Collection x Marcel Wanders studio was initially featured by Architizer in Dec 2017. Read the full online feature here.

US Bank Stadium was recognized as the Project of the Year in the Sports category by the World Architecture Festival. The project, designed by HKS Architects, features the finish Vintage Steel on the exterior walls.

US Bank Stadium was recognized as the International Venue Project of the Year for The Stadium Business Awards by the Stadium Business Summit. The project, designed by HKS Architects, features the finish Vintage Steel on the exterior walls.

The recently completed Portland Japanese Garden Cultural Village by Kengo Kuma & Associates was featured in the August 2017 issue of Architectual Record. Read more on the project and design process here. 

The Chameleon Collection by Marcel Wanders studio ranges in finishes from dynamic to luxurious to romantic to sensitive in 8 finishes. The skins impart optical illusions and never before seen textures. Read the full editorial by design milk here.

The National Museum of Afrian American History & Culture at the Smithsonian in Washington, D.C. was the winner of the 2017 Interiors Award by Metal Architecture. The project features the finish, Emerald  Copper, on the ceiling system in the Contemplative

The National Museum of Afrian American History & Culture at the Smithsonian in Washington, D.C. was named Design of the Year by Beazley. The project features the finish, Emerald  Copper, on the ceiling system in the Contemplative Court. The finish

If they wanted the roof to look like stone, why not just use stone? Weight and long-term performance are often concerns when considering using real materials. Finished aluminum can be a great substitute to achieve design direction while staying on

Metal Architecture awarded the Portland Japanese Garden Cultural Center with it's 2017 Metal Roofing Award. The project, designed by Kengo Kuma & Associates, features Celeste Stone on the roofing throughout the garden.

ENR Northwest recognized the Portland Japanese Garden and Cultural Center as it's 2017 winner for the Best Cultural/Worship Award category. The project, designed by Kengo Kuma & Associates, features Celeste Stone on the roofing throughout the garden.

Kengo Kuma chose Pure + FreeForm Celeste Stone as the finish for the Portland Japanese Garden Cultural Village to use on the metal roofs throughout the project. Learn more about how this finish was chosen and the R+D of the

The ADIDAS Brand Flagship store won Design Honor Award in the Retail Category for the SARA National Awards. The project features the Pure + FreeForm finish, Urban Cement, on the exterior and interior walls.  The project was designed by Gensler

The ADIDAS Brand Flagship store won the Retail Week Interiors Awards for Best International Store by Retail Week. The project features the Pure + FreeForm finish, Urban Cement, on the exterior and interior walls.  The project was designed by Gensler

Marcel Wanders and PURE + FREEFORM Launch New Collection of Metal Skins Industry leaders partner to introduce eight exterior finishes that redefine materiality NEW YORK — 2017 — The legendary Marcel Wanders has partnered with powerhouse architectural metal design studio PURE + FREEFORM

The ADIDAS Brand Flagship store won the Gold Award for Specialty Stores over 25,000 sf as part of the A.R.E. Design Awards. The project features the Pure + FreeForm finish, Urban Cement, on the exterior and interior walls.  The project