Pure + FreeForm Proven Process
We strive to offer our architects and designers the best experience possible when finding the right finish and system to meet their design intent. The steps below outline generally how we work through the design process.

Connect
You meet with our design team to explore your vision.
You share your design goals, aesthetics and performance needs.
You receive curated physical samples tailored to your project.

Iterative Design Process
The optimal solution will meet your design intent, timeline, and functional needs.
Alignment
You share architectural details and budget so we can help determine whether a standard, custom or hybrid solution best meets your needs.
Standard
Utilize existing finish, profile and system.
Hybrid
Blend standard and custom options.
Custom
Design custom finish, profile and system.
Solution
We provide alternates as new barriers arise.
We provide transparent presentation of benefits of all options.
We collaborate with design team, contractors and installers to verify budget.

Final Specification
We collaborate to finalize technical details, ensuring accuracy and feasibility.
We collaborate to ensure accurate specification.
You issue construction documents.

Bidding & Award Process
We collaborate with general contractor, installer and design team to maintain design
intent at acceptable budget.
We have ongoing communication with design team.

Project Installation
We dedicate a project manager for project life cycle.
We overcome construction-related barriers.

Project Completion & Legacy
We solicit feedback.
We collaborate on project photography.
We collaborate on award submissions.
We promote projects via our marketing.

Project Completion & Legacy
We solicit feedback.
We collaborate on project photography.
We collaborate on award submissions.
We promote projects via our marketing.

Next Project
You start the design of your next project.
We start from step two and collaborate again.
Connect with our Design Team
Our finishes are even better in person. Request samples to see the exceptional quality and finish that will elevate your projects.