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Our Brand

Design above all

Pure + FreeForm is a metal design studio specializing in bespoke finishes and cladding products for exterior and interior applications.

We believe in materials that reflect tradition, texture, scale, purpose and place, not just simple beauty.  What matters to us is a project’s relationship to its surrounding, offering something tangible and meaningful that transcends simple embellishments.  Our custom metal panels bridge the gap between accessibility, beauty, and relevance. Plus, our superior FEVE Lumiflon ® resin outperforms the competition, allowing each finish to maintain its gloss and color.

Pure is not just part of our name, it’s part of our legacy. Our core product line is aluminum, one of the most sustainable and green friendly materials available on the market. We use a minimum of 20% post-consumer recycled aluminum in our metal walls and panels, which are all 100% recyclable at the end of their life cycle. We’re committed to following the most forward thinking and trusted standards in the industry, such as VOC Free, Red List Free, HPD, LEED, and our flat sheets participate in the mindful MATERIALS library.

Design and sustainability are only part of our commitment to high quality manufacturing. We equally value affordability in our products and simplicity in our processes, without compromising craftsmanship. Our extensive network of peers helps us increase options on fabrication, improve lead times, and ultimately lowers the end cost for one-of-a-kind materials. We believe in a new future of aware and engaged design that is also affordable, approachable, and distinctive.

Our studio works closely with each project’s design team to produce site-specific finishes and systems for metal cladding applications. Through our custom metal cladding products, our vision is to create destinations recognized globally for their inspiring, contextual, purposeful designs.

Continuing Education

At Pure + FreeForm, we believe there is tremendous value for our industry in continuing education for all. We offer a fully accredited course that offers 1.0 AIA or IDCEC HSW LU for architects and interior designers. This course, Contextual Coatings: The Future of Metal Cladding, discusses the future of exterior coatings and finishes, and explains the bespoke process of achieving a site-specific, client-specific design.

To learn more about this course, schedule a virtual presentation with your firm, or inquire about an in-person session, please reach out to us directly and our team will be happy to assist you.