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Meet, Specular.

[vc_row][vc_column][vc_column_text] Pure + FreeForm harnesses the transformative power of light with new collection of metal skins [/vc_column_text][vc_empty_space][vc_column_text]St. Paul, Minnesota, 9/1/2020 - Pure + FreeForm, an award-winning metal design studio, is proud to unveil Specular, its newest and most innovative collection of metal finishes to date. The textured,...

July Press & Recognition

[vc_row][vc_column width="1/3"][vc_column_text] In the News [/vc_column_text][edgtf_separator position="left" color="#faa21a" width="100px" thickness="1"][vc_empty_space height="16px"][vc_column_text]The Hilton hotel in Rochester, MN was recently covered by Metal Architecture discussing the custom finish that was used on the building facade, installed and fabricated by M.G. McGrath.[/vc_column_text][vc_empty_space][/vc_column][vc_column width="2/3"][vc_single_image image="9167" img_size="full"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width="1/2"][vc_column_text] Recognition [/vc_column_text][edgtf_separator position="left" color="#faa21a" width="100px" thickness="1"][vc_empty_space...

ASTM Coating Strength

[vc_row][vc_column width="2/3"][vc_empty_space height="16px"][vc_column_text]While most of our daily lives has felt like it has slowed down over the past few months, things have been ramping up at Pure + FreeForm! Over the past few months, we were able to have 3 additional ASTM certified tests completed on...

Texture you can see and feel

[vc_row][vc_column][vc_column_text]Light plays a vital role in the way we experience architecture, bridging the gap between perception and the spaces we inhabit. Illumination defines color, texture, and depth, enhancing our comprehension of context, place, and space. Consequently, the manipulation of texture, luminosity, and surface characteristics of metal provides designers with...

June News Roundup

[vc_row][vc_column][vc_column_text]June was a big month for Pure + FreeForm with the launch of our technical documents on our ceiling systems and wall systems pages as well as our first virtually hosted open lunch & learn! If you missed our first one, you can learn about...

What is AAMA 2605?

[vc_row][vc_column][vc_column_text]Metal panels include 2 major parts, the substrate and the finish. While the finish color itself might be the seemingly most important feature of the panel, it actually is not. Nearly any hue, pattern, gloss, or texture can be achieved with certain metals and specific...

Why “Artificial” Materials are Great for Design

[vc_row][vc_column width="2/3"][vc_single_image image="9549" img_size="full" alignment="center"][/vc_column][vc_column width="1/3"][vc_empty_space][vc_column_text]There is a dichotomy within architectural design that conventionally sees natural materials - wood, patinated metals, and even paint - as good and possessing inherent beauty, whereas synthetic materials do not. The reason designers often regard the faux negatively is largely...

May: Awards & Honors

[vc_row][vc_column][vc_column_text]May was an exciting month for Pure + FreeForm projects, with 3 separate projects, all in Manhattan, from 2019 earning recognition from some of the top voices in architecture and design. See the details and honors below![/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="9047" img_size="full"][vc_empty_space][/vc_column][vc_column width="1/2"][vc_column_text]55 Hudson Yards – AIA...

Fire Prevention in Design with ASTM E84

[vc_row][vc_column][vc_column_text]Building fires have marked some of the most tragic events in world history. From the long-ago street fires in Chicago to a more recent example at Grenfell Tower in London, fire continues to shape the ways we build and thus, the ways we design. And...

Specifications: The intersection of beauty and performance

[vc_row][vc_column][vc_column_text]The right materials can be hard to find, and even harder to specify. Why? Generally, there is little correlation between beauty and performance. Attractive materials can be expensive to source and install or are wholly unsustainable from their inception to the end of the product life...