Hospitality Solutions
In hospitality, every detail contributes to the guest experience. Pure + FreeForm allows designers to create spaces with depth, character, and a distinct sense of identity with dynamic finishes and thoughtfully engineered systems. From dramatic facades and grand foyers, to intimate interiors, restaurants, and wellness spaces, our finishes offer a refined, durable material solution for every touchpoint. With an emphasis on design flexibility and lasting performance, Pure + FreeForm brings inspired hospitality environments to life.
Designed to Stand Out. Built to Perform.
A Finish for Every Vision
With a robust selection of finishes, we have options for every design at every level. Our Stocked Finish Collection contains 17 curated finishes and are compatible with many of our systems and profiles. These options are always in stock, and offered at the best price for fast timelines and conservative budgets. If you’re looking for more, explore our extensive selection of finishes, from ready-to-shop inventory to our expansive finish library and even the ability to create a custom finish.
Inventory Solutions
Our Inventory Page is a great resource for discovering unique, design-forward finishes available in various quantities. These finishes can be an ideal solution for smaller-scope hospitality and interior projects where a distinctive material can make a long lasting impression. Explore our current inventory and connect with us to match with the perfect finish for your project and design.
Bespoke is our Bread & Butter
For projects that demand something exceptional, we offer fully customized finishes and systems to execute your exact vision. From finish development to system design, we create one-of-a-kind finishes and profiles for the most particular clients and uniquely ambitious projects.
Top Rated Material Performance
Our finishes are AAMA 2605 rated, the highest possible rating for superior performance exterior grade coatings. They resist UV degradation and corrosion and chemical exposure, fading, chalking, or loss of gloss. We offer a 20-year warranty on chalk, fade, and color for our finishes, ensuring a quality and beautiful material for any application.
Versatile Systems
Our systems are industry standard and can be installed quickly and easily. From walls and corrugations to ceilings and millwork, we offer systems to support all scopes of your project, plus system details, drafting and guidance from our project management team from concept to completion.
Designed for Every Guest Experience
Exterior Facades
Create distinctive façades with durable aluminum cladding and custom finishes in a variety of rain screen systems.
Entry and Arrival
Connect your exterior to your interior with our transitional metal finishes. Elevate your lobbies, canopies, feature walls, and reception desks to make an unforgettable first impression
Restaurants and Bars
Create branded, immersive environments through color, texture, pattern and form for areas like bar wraps and backsplashes.
Pools and Wellness
Specify durable metal solutions for demanding interior environments like locker rooms, pools, and wellness spaces.
Public Spaces
Elevators, feature walls, ceilings, columns and architectural details become opportunities for design and brand identity.
Material Performance
Ready for Samples?
How do I specify these systems in my project documents?
We can provide finish names, color codes, product facts, and specification support so you can accurately reference these systems in your drawings and specifications. Visit our Specification Builder to walk you through our standard product offerings and show you the optimal sizes, options available and generate a copy-and-pasteable version sent directly to your email.