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ASTM Coating Strength

[vc_row][vc_column width="2/3"][vc_empty_space height="16px"][vc_column_text]While most of our daily lives has felt like it has slowed down over the past few months, things have been ramping up at Pure + FreeForm! Over the past few months, we were able to have 3 additional ASTM certified tests completed on...

Texture you can see and feel

[vc_row][vc_column][vc_column_text]Light plays a vital role in the way we experience architecture, bridging the gap between perception and the spaces we inhabit. Illumination defines color, texture, and depth, enhancing our comprehension of context, place, and space. Consequently, the manipulation of texture, luminosity, and surface characteristics of metal provides designers with...

What is AAMA 2605?

[vc_row][vc_column][vc_column_text]Metal panels include 2 major parts, the substrate and the finish. While the finish color itself might be the seemingly most important feature of the panel, it actually is not. Nearly any hue, pattern, gloss, or texture can be achieved with certain metals and specific...

Why “Artificial” Materials are Great for Design

[vc_row][vc_column width="2/3"][vc_single_image image="9549" img_size="full" alignment="center"][/vc_column][vc_column width="1/3"][vc_empty_space][vc_column_text]There is a dichotomy within architectural design that conventionally sees natural materials - wood, patinated metals, and even paint - as good and possessing inherent beauty, whereas synthetic materials do not. The reason designers often regard the faux negatively is largely...

Fire Prevention in Design with ASTM E84

[vc_row][vc_column][vc_column_text]Building fires have marked some of the most tragic events in world history. From the long-ago street fires in Chicago to a more recent example at Grenfell Tower in London, fire continues to shape the ways we build and thus, the ways we design. And...

Specifications: The intersection of beauty and performance

[vc_row][vc_column][vc_column_text]The right materials can be hard to find, and even harder to specify. Why? Generally, there is little correlation between beauty and performance. Attractive materials can be expensive to source and install or are wholly unsustainable from their inception to the end of the product life...

Colorful Metals in Design

[vc_row][vc_column][vc_empty_space][vc_column_text]Color is a universal, visual language. Studies have shown people across the world, in varied cultures, genders, and ages, have shared ideas about color connotations and the moods associated with different colors. Red can be perceived as fiery and passionate, while green is often considered...

An Apology to Silver Metals

[vc_row][vc_column][vc_column_text] Grey paint can never replace you. We're bringing silver back. [/vc_column_text][vc_empty_space][vc_column_text]Silver metals typically signify natural materials and alloys such as stainless, zinc, and nickel, whose usage in design dates back to 18th century Europe. In the United States, Zinc was first used in the 1820's for roofing...

Bringing Design to Life: From Finishes to Panels

[vc_row][vc_column][vc_column_text]Visual interest in design often extends past the colors and patterns of the materials into their applications. Whether interior or exterior, designers know walls are not meant to simply enclose a space, but should add ambiance, elegance, and meaning  with colors and textures. While our finishes...