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What Goes into Designing a Facade?

What Goes into Designing a Facade?

A façade is an expression of the architecture, shaped by decisions in color, finish, scale, pattern, depth, and material. Pure + FreeForm brings those variables together through high-performance aluminum finishes and wall systems designed to support a wide range of architectural ideas.

From the first impression to the details of the specification, we love having the opportunity to help you create a façade that works as a complete composition.

Form, finish, and everything in between.

Metal facade design is never one decision, but rather combining many elements to fit your design needs. Color and texture establish the material character. Panel size and repeat determine scale and rhythm. Depth and profile introduce shadow. Finish changes the way the surface responds to light, distance, and movement.

Simple form, expressive finish.

A restrained building form can create room for greater expression at the surface. Pattern, transitional color, texture, or tighter repeat can bring another layer to a simple form.

Dynamic form, restrained finish.

With more dynamic architecture, the material can take a quieter role. Larger formats and restrained finishes can create continuity across changing planes while allowing the form to remain prominent. Choosing the balance of structure and material character will help you create a truly unique and dynamic facade.

Expressive Finish Projects

Dynamic Form Projects