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West Elm

Location | Providence, RI

Architects | CallisonRTKL

Finish | Hot Rolled Ultra Gloss

Scope | Exterior Wet Seal Plate Cladding

Gauge | 3mm

Industry | Retail

Photographer | Joe Brennan Photo & Video

West Elm features Pure + FreeForm’s Hot Rolled Ultra Gloss finish in a Wet Seal Plate barrier panel system, creating a sleek, high-impact exterior. This blackened steel cladding delivers a rich, reflective surface that enhances the building’s modern aesthetic. The barrier system is designed to work seamlessly with glazing, allowing the metal panels to meet window glass directly making it an ideal solution for storefronts, entryways, and canopies. Durable and visually striking, the system offers both performance and refined industrial style, perfectly suited to West Elm’s contemporary brand identity.

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