West Elm
Location | Providence, RI
Architects | CallisonRTKL
Industry | Retail
Photographer | Joe Brennan Photo & Video

West Elm features Pure + FreeForm’s Hot Rolled Ultra Gloss finish in a Wet Seal Plate barrier panel system, creating a sleek, high-impact exterior. This blackened steel cladding delivers a rich, reflective surface that enhances the building’s modern aesthetic. The barrier system is designed to work seamlessly with glazing, allowing the metal panels to meet window glass directly making it an ideal solution for storefronts, entryways, and canopies. Durable and visually striking, the system offers both performance and refined industrial style, perfectly suited to West Elm’s contemporary brand identity.
Experience the Difference for Yourself
Our finishes are even better in person. Request samples today to prepare for your next project.