Under Armour Brand House
For the Under Armour flagship in Chicago, we worked with the design team to develop an incredible textural, pearlized blackened steel finish that could express a “mood change,” depending on the time of day and light source. In direct light, it revealed a distinctive, aggressive, extreme gloss matte texture, while indirect light presented a more monolithic reading of the finish, conveying a sense of substance and stateliness. The appearances offers something patina-like, but the finish changes in appearance to look more a hot rolled steel. The curvature of the building facade, in plate panels, gives additional life to the material, allowing the material to transform as one walks by.
Recognition
2016 – A.R.E. Design Awards, Gold Award and Store of the Year (Specialty Store Over 25,000 SF).
Photographer | Magda Biernat – OTTO