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Under Armour Brand House

Under Armour Brand House

Chicago, IL

The Under Armour brand is known for being top-tier and 10-steps ahead of the game. Their flagship store in Chicago employs a custom blackened steel that offers optical textures, changing in appearance from a patina-like finish to a hot rolled steel. The curvature of the building facade, in plate panels, gives additional life to the material, allowing the material to transform as one walks by.

Architect: FRCH NELSON

Finish: Armoured Steel

Material: 3mm

Industry: Retail

Photographer: Magda Biernat РOTTO

Awards: 2016 – A.R.E. Design Awards, Gold Award and Store of the Year (Specialty Store Over 25,000 SF).