The Under Armour brand is known for being top-tier and 10-steps ahead of the game. Their flagship store in Chicago employs a custom blackened steel that offers optical textures, changing in appearance from a patina-like finish to a hot rolled steel. The curvature of the building facade, in plate panels, gives additional life to the material, allowing the material to transform as one walks by.
Architect: FRCH NELSON
Finish: Armoured Steel
Photographer: Magda Biernat – OTTO
Awards: 2016 – A.R.E. Design Awards, Gold Award and Store of the Year (Specialty Store Over 25,000 SF).