fbpx
Search:
Title Image

Under Armour Brand House

Under Armour Brand House

Chicago, IL | FRCH NELSON

The Under Armour brand is known for being top-tier and 10-steps ahead of the game. Their flagship store in Chicago employs a custom blackened steel that offers optical textures, changing in appearance from a patina-like finish to a hot rolled steel. The curvature of the building facade, in plate panels, gives additional life to the material, allowing the material to transform as one walks by.

Finish | Custom blackened steel

Scope | Exterior cladding

Gauge | 3.0mm

Industry | Retail

Recognition

2016 – A.R.E. Design Awards, Gold Award and Store of the Year (Specialty Store Over 25,000 SF).

Photographer | Magda Biernat – OTTO