Adidas company’s largest store worldwide and brand ﬂagship celebrates creativity and sport using the new stadium retail concept. A tunnel entrance, stands for live-game viewing on big screens, locker rooms in place of dressing rooms, and track and ﬁeld areas where consumers can test products are the top features. The design team prioritized sustainability by maintaining the building’s existing textures and ﬁnishes, which reduced the demand for new materials. Amenities include ﬁtness consultations from EXOS trainers, a juice bar, concierge desk, and same-day delivery. The project has won numerous awards in the retail sector including SARA National Award, Retail Week Interiors Award, Best Retail Store Design MAPIC Award and Innovation by Design Award.
Finish: Urban Cement
Photographer: Brennan Photo & Video
Awards: 2017 – SARA National Awards, Design Honor Award. A.R.E Design Awards, Gold Award. Retail Week Interiors Award, Best International Store. MAPC Awards, Retail Store Design.