Consumer Bank
Location | Minneapolis, Minnesota
Architects | Interior Architects
Industry | Retail
Photographer | Steve Czech
When this national consumer bank announced their brand refresh in 2019, the design of their logo and built spaces were updated to embrace the changing banking environment, in addition to the brands positioning. Pure + Freeform worked with the design team to provide a premium woodgrain walnut finish, called Roma Noce, that captured the value and image needed for the architectural update. Understanding that each retail location would have its unique issues, the material was stocked in order to offer on demand fabrication and sheet delivery, ensuring construction schedules would be met.
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