fbpx
Search:

An Apology to Silver Metals

[vc_row][vc_column][vc_column_text] Grey paint can never replace you. We're bringing silver back. [/vc_column_text][vc_empty_space][vc_column_text]Silver metals typically signify natural materials and alloys such as stainless, zinc, and nickel, whose usage in design dates back to 18th century Europe. In the United States, Zinc was first used in the 1820's for roofing...

Mortarr | Brand Envy

We've got brand envy! Two Pure + FreeForm projects were recently featured in the "Brand Envy" article by Mortarr, Squarespace HQ in NYC by A+I and PayPal by Habitec Architecture in San Jose, CA. Check out the features here or check us out on Mortarr!...

Bringing Design to Life: From Finishes to Panels

[vc_row][vc_column][vc_column_text]Visual interest in design often extends past the colors and patterns of the materials into their applications. Whether interior or exterior, designers know walls are not meant to simply enclose a space, but should add ambiance, elegance, and meaning  with colors and textures. While our finishes...

The Future of Bronze in Design

[vc_row][vc_column][vc_empty_space][vc_column_text]Bronze is often architecturally misrepresented as generic term for a dark, brown metals. True bronze is an alloy of copper and tin, whereas most “bronze” seen in commercial usage is an alloy of copper and zinc, making it brass and not actually bronze at all! Like...

Our Year in Summary: The Best of 2019

[vc_row][vc_column][vc_column_text]2019 was a profound year for Pure + FreeForm. Landmark projects such as Chase Center, Moxy Chelsea, REI Spring District, 108 Chambers, and multiple scopes at Hudson Yards in NYC, prove both the power and beauty of purposeful design. Architecture is often defined by the manifestation...